5 steps to make money on Instagram.
Instagram can help you get your business off the ground. The social network that attracts 25 million companies and 2 million advertisers has the qualities to build your image, federate a community and generate income.
Do you like it?
Follow our 5 steps to monetize your Instagram account!
1. Find your niche
Here's a good place to start. Choose a topic that works, but above all a little exploited topic. Ideally, you need to find a subcategory of a large theme. This prevents you from scattering with non-engaging content and allows you to reach a specific audience.
For example :
Instead of promoting fitness, position yourself on fitness for the over-40s.
Rather than an account on organic food, target organic breakfasts.
Instead of a travel account, bet on the theme "traveling with your animals".
Did you understand the principle?
Of course, it will be necessary to draw on a theme that fascinates you, in a subject that you master and that you live on a daily basis.
2. Build your community.
"Rome was not made in one day! ». This proverb is also valid for an Instagram community. It takes time and most importantly: to be active.
Regularly publish quality content that contains human and personal touches. Be careful, these contents must reflect the chosen niche. Really keep your theme in mind and avoid scattering.
Use hashtags in connection with the publication and the general tone of your account to attract Instagrammers.
Instagram is a platform for exchanges. Remember to follow and interact with accounts that have the same passions as you. Like and comment on their posts to gain visibility.
Take the time to bond with your followers. Cultivate regular interaction, respond to comments, ask for their opinions on your content, offer contests and share your followers' photos on your feed or in your stories.
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3. Offer affiliate products
Instagram is a strong marketplace. Before being able to collaborate directly with brands, it is necessary to bet on affiliation.
This technique involves selling products of a company on your account in exchange for a commission. To get started, subscribe to the brands whose items you are interested in. Be active on their page by offering advice to their community.
To find goods or services to promote, also use affiliate platforms such as Affiliate, Awin, Club Affiliation, or even Amazon. Post product tests in your feed, as well as in stories, and place your affiliate link in your bio.
If possible, offer coupon codes to your community to generate more sales.
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4. Approach brands
The next step to making money on Instagram is to canvass brands. Be careful, don't start until you have built a community of at least 4,000 followers.
The ideal is to start with small brands (less than 10,000 followers). Take care of your first contact with them. Start by describing your community: number of followers, the profile of subscribers (over 40 years old fitness enthusiasts, for example), type of content published ... Also give figures on engagement: value the clicks on your links (biography or story), as well as the number of likes and comments per post.
Then, talk about the added value you will bring to their brand, the type of publication you can propose, the angle of attack ... Finally, make yourself available to answer any questions the brand may have. Offer an exchange by email or by phone.
5. Sell directly
After taking the time to build a strong community, it's time to fly on your own. Use your reputation to sell your products and services on the platform. Of course, these products must have a connection with the theme developed on your account.
You can sell services (content creation, consulting, training ...), open your own online store or even sell your photos. Everything will depend on your niche, your skills and the needs of your target.
With 1 billion active users, Instagram represents a significant share of the targeted market, regardless of the selected niche. Find an untapped topic, build a community and you will be able to monetize your account! However, you will have to be patient: a community is built stone by stone and the first loyal followers are the most difficult to get.
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